If there is one thing that has kept most of us going amid the chaos and pandemic situation, it is social media. Despite all its controversial issues, it was the only entertainment for most people. And as a business owner your company needs to keep up with social media marketing trends to stay relevant and make your marketing effective. So here are social media facts you should not ignore:
Live streaming will always be popular.
The global health crisis saw many businesses go digital but was unable to maintain social confusion and prevent the spread of COVID-19. Face-to-face meetings turned into Zoom conferences and live concerts turned into live streams of artists playing in their homes.
So naturally, there is a rise in the use of live streaming features on social media. Facebook has seen a huge increase in messaging and live streaming, especially in the most influential areas of COVID-19 such as Italy. For example, the number of views on Instagram and Facebook Live doubled there in just one week. Right now, Tiktok has surpassed the 1 billion user mark in September 2021. That made it the 7th most popular social network in the world.
As the situation continues to emerge in this year, people have become accustomed to being able to communicate with products live without leaving their homes. So live streaming will continue to gain popularity and should definitely be part of your social media marketing strategy.
News as a content format
More than 500 million users are connected to Instagram news every day. So even though Instagram news has already become a prominent content format for the past year, it is not going to be anytime soon.
Products will need to take a more organized approach and organize News as a content format for their publishing calendars if they do not. Most importantly, the use of video as the news will increase because it seems to outperform images.
A study found that images in the News had a higher pull rate of 5.65% than videos. The referral rate is the number of people who have seen your Story move to the next before completing it. The same analysis also found that photos in the News had more drawings than videos, indicating that people tend to spend more time watching videos.
Not surprisingly, 51% of products already use videos in the news, and the price is likely to increase by 2022.
The virtual reality is that it will start to become very popular on social media.
Between orders for homestay and the need for social isolation, people want more meaningful communication. Virtual (VR) is one of the current technologies that can provide that connection.
Working with people on VR gives you the feeling that you are really together even if they are in the middle of the world. This is the kind of experience people need at a time when they have to distance themselves from society.
We are likely to see the real reality gaining more popularity on social media as platforms move forward with the installation of this technology.
Take Facebook Horizon, for example. Since the beginning of 2021, Facebook has been using Oculus VR, a beta test platform for a visual world that allows people to explore, connect with others, and play games.
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