Mastering the Art & Science of Great Communication to Improve Customer Satisfaction & Boost Brand Image
Customer satisfaction and brand image are two things every business wants to keep at a high point. As it turns out, nothing would impact these two things as much as the way you communicate and relay info to your clientele.
More than splashy logos and percentage off discounts, consistently delightful communication would bring about greater results than most other business tricks and tips you can think of. How then should you be talking to your customers?
This article will be discussing the simple strategies behind effective communication. To consistently engage your customers in successful conversations that will result in superb customer experience, it will first start with you treating your customers as humans. Aren’t they humans after all? Even then, let’s see everything there is to see.
Developing and implementing the right “tone”
An off tone will make the whole piece flat just as in music. Consider both of these sentences;
“What else can I help you with?”
AND
“Anything else?”
While both sentences literally mean the same thing, you’ll agree with me that they’ll generate different feelings. It is important that you define your standards as regards conversations. While this will help the team have a collective voice, each team member can still sound unique without looking like everyone is reading from the same script.
In developing the right customer support tone, you’ll need to consider a lot of things.
You’ll have to visualize tone as a spectrum stretching from a negative to a positive side.
Always use POSITIVE LANGUAGE, and be wary of negative languages like can’t, didn’t, won’t, you need to, you have to, etc.
It’s also nice to be brief but not necessarily brusque.
Regardless how amazing your reply is — most customers are going to ignore a very lengthy word email. So make sure to keep both sentences and paragraphs short.
Timeliness of response should also be a priority as should be the use of customers' names in greetings and conversations.
You may also want to mirror their communication style too, while being careful with humor.
You should also create a style guide documenting all the elements of your brand so your team can be consistent in working in line.
You may also build a database of common replies to be used as templates on which your team can build.
Be precise and help as much as you can. Avoid boring customer service clichés and simplify your conversations for foreigners.
Talk to your customers like people, and not machines, and endeavor to always end encounters on a high note.
Managing difficult conversations for customer happiness
Those difficult times will always come. Customers will request for features outside your roadmap. They’ll want to buy items that you currently don't have in stock. Other difficult requests will be similar. You won’t be able to say yes at all times, but you also should not sound mean and negative. In talking to customers, you have to understand how sincere apologies can make much sense while also focusing on what you plan to do about the report.
You have to be direct and not waste time and it shouldn’t be hard to admit if ever you find yourself in the wrong. You also should admit what you have no clue about as even though speedy communication is good, there is still the need to be accurate. In helping clients solve problems, you’ll need to focus on the end and not the means. Make them feel heard and let them know you’re advocating for their needs.
While you’ll want to win back customers with an exceptional service, it will be bad to continue dragging things further in cases where all they want to do is just leave. It’s also important that you throw blames around, but you also should not condone outright abuse in case customers cross their lines. Just remember, no matter how hard you try, there are still people who would never be appeased.
Keeping customers delighted with the little extras
When it comes to keeping customers satisfied through effective communication, you should know that God is in the detail in this case. The little extras might seem so little, but sometimes, they can make the biggest difference. In using the extras to enhance customer experience, you’ll want to ask them questions to help you get to the root of what they’re actually trying to do.
Using emojis, GIFs, and even exclamation points are some of those extras that can make conversations assume a friendlier and more competent tone. You may also go the extra mile by fixing their problems, especially those that are clearly not your fault. Picking on personal details can also help you build relationships as well. Things like these and others like sending them a handwritten thank you note in the real world can give the relationship a more humanly feel.
Customers continually yearn for supports to have a more human approach. While speed and humanity are both qualities we’ll like all together. However, humanity, at no point should be sacrificed for the sake of speed or even closing a huge deal for that matter. To err is human, you know. The rest can always take care of themselves!
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At One Contact Center we’ve been helping businesses building support services to make it possible to deliver quality customer experiences. We can significantly improve your customer service experience and, at the same time, cut your operating cost by up to 60%. We ranked #1 in Customer Service support in a prestigious 3rd party benchmark study for two years in a row. We offer customer service, social media, email and chat support. Contact us today!
