In your bid to satisfy customers and provide exceptional service, you’ll want to employ a variety of channels and platforms to reach your customers. Along with email, messages, phone, and more, you’ll most likely want to incorporate live chat into your customer service and support plans.
One Contact Center offers email, live chat, and a variety of other customer service needs.
If you’re wondering just how important live chat can be to your business, these benefits are enormous. Below are three of the best ways you can incorporate live chat into your customer journey to enjoy a variety of benefits.
Live Chat for Customer Support
Live chat for customer support work in two main ways.
Either they are used to collect and work on customer feedback or they are used to promote self-service. In the case of the later, you can place the live chat widget anywhere on your business website. This will make it easier to collect feedback, attend to customer complaints, provide excellent support and greatly improve your customer’s service experience and satisfaction.
On the other hand, live chat can also be very useful on high traffic pages as this can be used to help visitors find relevant and helpful information right where they are needed. This may not even involve talking to someone from the support team.
Live Chat for Lead Generation
Offering live chat may help boost your lead generation.
There are two sides to this as well. For lead generation, your live chat widget can be placed on product pages, pricing pages, and blog pages, among others. The widget can as well be placed on just about any high-converting page.
Live chat for lead generation can be done either by suggesting a newsletter subscription for returning visitors who are yet to convert or by including a link in the chat window to direct new or returning visitors to your highest-converting pages.
Live Chat for Sales Conversion
You can also use live chat to drive sales and growth for your business.
How can you do this? This type of chat works best on product pages, pricing, pages, and similar converting pages. You can chat with both new and returning visitors to secure a follow up with the sales team. The follow up could be in the form of a demo or a one-on-one conversation aimed at converting visitors to paying customers.
You can also consider chatting with visitors who have viewed certain products or pages multiple times, giving time-limited discounts or special offers to trigger them into making a purchase. This can also work on the checkout page, as well.
Bottom Line
Live chat should be a core component of your customer support strategy, even as a small business. This can help you improve your support services, contribute to lead generation, and also help to boost sales. All three of these are directly important to spur the growth of any business and organization.
If you’re considering live chat support, email, phone, or will need to outsource other services, One Contact Center will be more than happy to help you get started on a good note.
