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    Tips for Effective Outbound Telemarketing Campaign

    Nov 17, 2017 10:57:51 AM Rennilyn Flores Why Outsource, Telemarketing Outsourcing

    OUTBOUND TELEMARKETING

    As business owners, it is important for us to recognize the usefulness of outbound telemarketing and its positive impact on customer satisfaction; it doesn't just enable you to penetrate into your targeted market or to give good customer services, but it likewise lets you organize and collect vital information that is related to customer prospects, decision influencers, and market conditions, in a manner that is enriching. In recent years, this has made us have several businesses that are accepting telemarketing and back office support. But one fact is that many of these businesses are not able to achieve their targeted customer service results.

    Researchers have shown that this failure occurs majorly because most of these telemarketers do not follow reliable approaches when they communicate with their target clients and views. They need to recognize that outbound calling is effective if you paid attention to reliability and tested methods and strategy.

    In outbound telemarketing, the call centers give direct calls to prospective customers. For instance, a service network company can call present customers of the company to advertise a new services, or promotion; also, the company can call even non-customers to get an increase in sales.

    Here we will be giving you some practical tips, which will ensure you have an active outbound telemarketing customer service or campaign and how back office support and administration can help resolve customer service issues one by one.

    • Make Use Of Sales Script That Are Well-Defined

    Most telemarketers believe that if they follow a script when talking with customers or potential customers, it can, in fact, make the whole discussion more robotic; but some other telemarketers believe that sales script won't be able to help you reply immediately to some unpredicted demands and responses that your customers most times highlight during the customer service discussions.  These experts must recognize that using scripts for customer service will, in fact, help them ensure and give proper responses to every query that clients might have. The back office administrators can also take over issues that might need further attention.

    • Pay Caution To Fostering Values 

    Nowadays, many telemarketers are relatively worried about the sales and have often been applying efforts in delivering values and fostering.  It is noticeable that when promotion experts of BPO call center companies try to gain the trust of clients by making the discussions seem so value-centric, prodigious outcomes are bound to occur. 

    • Do Not Ever Multitask During Any Call 

    This is the most major error that many telemarketers make these days, and there is need to try to continue keeping the space with such unethical method in the case where they need or want to gain excellent outcomes in customer service.  When talking to clients, your whole willpower has to be on how to supply values and foster skillful relationships.  You should also not be worried about updating client information in the CRM.  This act is a thing that one will idyllically do after the conversation, not when the discussions are going on.  This also is one of the important outbound customer service and back office support approaches that can assure skillful and required results.

    • You Should Avoid Giving Unrealistic Promises

    In the case where your potential customer shows interest in whatever you prove you can offer; it is certainly a great chance for you.  Here, you have to be very skillful, not making any unrealistic promises so that you can encourage your clients.  To be truthful with your method is the major key to success; every telemarketer has to realize this. 

    A telemarketer deals with a wide-range of customers and should be able to handle customer complaints and several other related issues.

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    At One Contact Center, we specialize in telemarketing and back office support services. Since our inception in 2000, we have provided high quality and reliable outsourcing services to many business owners in the United States and Canada.

    One Contact Center has the capacity and ability to help your businesses with customer service and telemarketing campaign. Our corporate office is in Van Nuys, California and our operating center is in Manila, Philippines, which has a capacity for up to 1,700 seats.  Our office infrastructure is highly secured and redundant in terms of power supply and high speed internet connectivity. To ensure the security and confidentiality of all data, all our agents’ calls are recorded and all keyboard logs are tracked. In addition, OCC has closed circuit monitoring throughout the facility.

    So for all your telemarketing and back office support needs, One Contact Center is the company to call. We have a very low overhead and our service uptime guarantee is 99.95%.

    Rennilyn Flores

    Written by Rennilyn Flores